Reputation management is one of the most important skills for any modern business. Your company’s reputation is your brand, and it’s what people see when they look at your company. A good reputation is incredibly hard to earn, but it can quickly be tarnished if something goes wrong. A bad reputation can linger for years, even decades, and it’s much harder to get rid of than a good one. However, with some careful planning and effort from every employee in your company, you can create a strategy to restore your company’s good name, and recover from a bad reputation.
How to recover from a bad reputation
Like any relationship, the first step to repairing a bad reputation is to admit you have a problem. The first thing you’ll need to do is identify the problem. What is it about your business that caused people to lose trust? Is it your service? Your product? Your communication? Once you know the problem, you can work to correct it.
There are a number of ways you can recover from a bad reputation. The first is to simply take steps to correct the problems you identified in your bad reputation. During this process, you’ll want to be careful not to make things worse. Once your reputation has been repaired, it’s much harder to recover.
If your reputation is damaged, you’ll want to find a way to correct the problems that damaged your reputation. It may mean making some tough decisions or changing certain aspects of your business to help restore trust.
Create a plan before you recover
Reputation management is a long-term strategy, not something you do to “save face” while a crisis brews. With that being said, you’ll want to start building your reputation as soon as possible. It’s also a good idea to start early.
It’s often easier to fix a problem in your reputation when you don’t have one.
Creating a reputation management plan is one of the most important things you can do to improve your reputation. Having a plan will help you identify any issues in your reputation, as well as make adjustments to correct the problem. Ideally, your reputation management plan will be the foundation of your reputation. The more you rely on it, the more successful it will be, and the easier it will be to recover from a bad reputation.
Always respond to negative feedback promptly
Whenever someone leaves a negative review on google, yelp, or your website or shares a negative comment on a social media platform, you have 30 days to respond. If you don’t respond within that time, you’ll lose the right to respond in the future.
It’s important to remember that this is a privilege, not a right. You can always choose to not respond if you want to. However, if you choose to ignore negative feedback, you’ll likely get even more negative comments as people see you ignoring their concerns.
When you do respond, you want to be as sincere and honest as possible about what you’re doing to correct the problem. This can be a tricky balance between addressing the issue and being defensive. You want to address the problem head-on without getting defensive.
Don’t let negative comments build-up
Negative comments on social media platforms, reviews, and message boards don’t stay there forever. They may be deleted by the platform, but they’re archived by other users. Before you delete negative comments, you may want to save them so you have a record of them.
The best way to stop negative comments from building up is to quickly reply to each one. If you have a team, you may want to assign a specific person to handle this task. If you’re the one doing it, you may want to assign it to another person who can take over if you get stuck.
When you delete a comment, you may also want to archive it. This will make it easy to find again later. If you want to keep a comment, be sure to mark it as “not spam.” This will make it easy to find again later.
Invest in building your brand
A strong reputation can often be built with word of mouth. You may want to consider asking your current customers to write reviews about your products and services, as well as share their experiences with their friends.
You may also want to consider organizing happy hour get-togethers or other events where your customers can come together and tell other people about their experience with your company.
Reputation management is an important skill, but it’s also extremely challenging. It’s important to remember that recovering from a bad reputation can be a long and difficult process. You’ll need to be patient and persistent if you want to get your company’s reputation back on track.
Now that you know how to repair a bad reputation, it’s time to get started. Don’t let a bad reputation ruin your business, and don’t let a bad reputation ruin your life. Instead, learn how to recover from a bad reputation and turn it into a positive experience.